Campaign groups lets you group different campaigns under a new name. To create groups go to the Settings menu.

You can use groups to bundle all campaigns for a particular book. You may use different ad campaigns – Product Display and Sponsored Products – for one book. You may also have different campaigns – using keywords to target more than one market – for one book. When you group them together you can see the summary of these campaigns.

You can also use groups to track a book series or compare a single book to a book series. By using groups you can easily track your summary on sales and ad spending.

Start by selecting a date period and select a group from the group selector. If you have not defined a group yet, this selector is deactivated and you first need to create a group here.

Click the ‘Show’ button and you will see statistics similar to the single campaign overview. You can select from the following elements:

Boxes

  • Gross Profit
  • Sales
  • Ad Spend
  • Avg CPC
  • Clicks
  • Impressions
  • Detail Page View (DPV)
  • Avg ACoS
  • Avg CTR
  • Avg Sales/day

Charts

  • Impressions
  • Clicks
  • Click Through Rate (CTR)
  • Gross Sales/Spending
  • Cost per Click (CPC)
  • Advertising Cost of Sales (ACoS)
  • Detail Page View (DPV)
  • Campaigns Sales Table

The campaign sales table at the end of this statistics view shows you the top performing campaigns – based on sales – inside your selected group. This table shows you the top five campaigns. If you have more than five campaign in this group, select the ‘Show more’ arrow at the bottom on the right.