This is your ad campaign overview in a table view, which shows you all your campaign metrics over a given time period. Start by selecting a time frame from the date options, which will show you a calendar once you click into the date field.
Once you have chosen a date period, click on the ‘Show’ button on the right side. Please note that the selected date period must be at least one day apart. Please note that the calendar lets you only choose dates which contain uploaded campaign data.
This statistic overview is able to show campaign data over the entire time frame your ad is running. Chart statistics are limited to 180 days because otherwise, the charts become too ‘crowded’.
Let’s go over each column first and see what they mean:
Shows the name of your campaign.
The campaign type, which is either ‘Sponsored Products’ or ‘Product Display’
The number of impressions of this campaign in the given time period.
Only applicable to ‘Product Display’ ads. A customer views your product page after clicking on your ad, without closing the browser.
A click is generated when a user clicks or taps your ad.
CTR stands for click-through rate: a metric that measures the number of clicks on campaign ads per number of impressions. The number is measured in percentage.
Your total campaign spend divided by the total number of clicks the campaign generated. This is the real CPC number for the given time period and not the average CTR as reported from Amazon’s campaign file.
Your total campaign spend divided by the total number of clicks the campaign generated. This is the average number for the entire campaign time period reported from Amazon’s campaign file. When you compare the real CPC with the average CPC you can see if campaign ad cost is rising or falling.
Your total campaign spend divided by the total number of clicks the campaign generated. This is the average number for the entire campaign running time as directly reported from Amazon’s campaign file.
The amount of money you have spent on a particular ad campaign in the given time period.
This shows you the total price of orders customers placed after clicking your ad. This may include the removal of purchases that were canceled within 72 hours of the initial purchase or any declined purchases. Your KDP sales reports will show you the final sales numbers, which may be different from the number you see from your Amazon marketing dashboard.
This is your ‘real’ ACoS. Advertising Cost of Sales is the amount you’ve spent on a campaign divided by total sales during the selected time frame. This is different from the average ACoS number, which is reported from Amazon’s advertising campaign dashboard.
Advertising Cost of Sales is the amount you’ve spent on a campaign divided by total sales during the campaign run dates. This is the average number over the whole time this campaign is running.
This indicates if your ACoS in the currently selected campaign time frame is better or worse than the average ACoS over the entire campaign date period. If you make changes to your ad campaign e.g. delete, add or change the bid, you can see with this trend indicator if the changes you made were successful.
You can export all or certain campaigns and its metrics. Use the menu ‘Export’ on the left on top of the table. Then choose from the menu to your right the file type you want to export it.
You can filter your table by campaign status. Please select between ‘Running’ and ‘Pause’ campaigns.
Customize Your Table Column View
You can select what columns you want to show on your table. To choose from the available columns please use the left icon on the right side on top of the table. All your settings will be automatically saved. When you later get back to this view your table will remember your column settings.
All columns are sortable. You can sort the table by clicking on the table column header. For example, you could sort by sales to see your best performing campaigns. You can also sort by using the search feature. If you want to display campaigns that include a certain word use the search option to only display these matching campaigns.
On the bottom of the first table, you will see a selector where you can change the number of campaigns per view. The default value is 25. On the right side, you can click on the numbers to go to the next page view.
To make it easier to compare data you can temporarily delete these campaigns from the view by clicking on the ‘X’ icon. To watch the chart for a particular campaign click the ‘magnifier’ icon and the chart of the selected campaign will open in a new window.
Below the table of your imported campaigns, you see a summary table. Any changes or filter you apply in the table view above is automatically updated here. For example if you temporarly remove campaign from the view, or if you select only running campaign, the chnges will apply immediately at the summary table.