How to Choose the Best Price For Your Self Published Book?

Let’s start off with some recent market studies…

During the survey for the United States in 2017, 16 percent of respondents stated that they were willing to pay between two and 3.99 U.S. dollars for an e-book if the price of the corresponding paperback was 14 U.S. dollars. During the same survey, 20 percent of female respondents stated that they were willing to pay between four and 5.99 U.S. dollars for an e-book if the price of the corresponding paperback was 14 U.S. dollars.

Also, 21 percent of respondents aged 60 and older stated that they were willing to pay between two and 3.99 U.S. dollars for an e-book if the price of the corresponding paperback was 14 U.S. dollars. During the same survey, 56 percent of respondents stated that they completely agreed with the statement that e-books should be cheaper than the printed version.

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Why I Almost Gave Up Advertising my Book on Amazon

When I started in 2017 with my first ad on Amazon I had very high expectations. I was reading a lot of articles from other authors claiming how simple and easy it was to advertise books on Amazon.

Advertising on Amazon is simple, however, making a profit on book sales is another story. So, I started out creating my first ad. I wrote the ad copy, collected a few keywords that I thought would be relevant to my readers, and decided on bidding 20 cents per keyword.

Guess what happened?

Not much – after about two days I got a few hundred impressions. A few days later another few hundred impressions more. I thought this is very cumbersome.

First realization – I may not have enough keywords. So, I was reading articles on how to collect keywords and found a few tips and tricks here and there. I was excited and thought that this was going to push my impressions high up.

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Amazon Book Description HTML Editor

Create your Kindle and Paperback book description with this handy HTML editor. It only includes style elements currently allowed by Amazon. Please see style instructions below the editor.

The functionality of this editor has been specially developed and configured to write Amazon book description for Kindle and Paperback edition. On top of the editor, you see a row of buttons that offers all available functions.

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Book Market Overview Authors - Statistics & Facts

by Thomas Herold

Statista offers some remarkable statistics & facts about the U.S. book publishing market, which gives you some interesting insights.

The revenue from the global book publishing market is forecast to slightly increase in the coming years, growing from around 113 billion U.S. dollars in 2015 to about 123 billion U.S. dollars by 2020.

Projections for the book publishing industry in the U.S. are optimistic. Revenue from this industry in the U.S. is projected to reach nearly 44 billion U.S. dollars in 2020, a significant increase from 2016. About 2.7 billion books were sold in the U.S. in 2015, a figure that has remained fairly consistent in the last few years.

E-books have been gaining pace in the book industry in the U.S. About 73 percent of publishers and authors had published their books digitally in the U.S. in 2015, and nearly 80 percent stated planning to publish e-books in 2016. Despite the rising popularity of e-books in the U.S. among publishers, forecasts show that the number of e-books readers is expected to slightly drop in the coming years. In 2015, there were 92.64 million people reading e-books in the country. By 2021, this figure is projected to drop to 88.45 million.

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Split testing is available in the Pro account and helps you compare two campaigns. The result shows you which of the two campaigns created more profit.

For this, to work, you need at least two campaigns, which you can compare in terms of the same amount of impressions. Of course, you will never have exactly the same one – that’s just not possible the way Amazon runs your ads. However, they should not be more than 25% apart. The program will give you a notice if that’s the case.

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by Thomas Herold

For book authors using the Amazon advertising system, the ACoS is the critical number you need to know, in order to determine if your ad campaign is successful.

Amazon gives you the ACoS as a measurement of the performance on your ads. The lower the ACoS, the better performs your ad campaign and the more money you make.

The ACoS is calculated by using the cost of spending and dividing it by sales.

Let assume your paperback sells for $14.95 and you sell five copies per day. That’s $74.75 in gross sales for this day. Now, let’s further assume that you spent $25 in advertising for this day. To calculate your ACoS, you divide $25 by $74.75 and multiplicate it by 100 to get it in percentage. Your ACoS for this example is 33,4%.

This number doesn’t tell you anything until you have figured out your break-even point. The break-even point can be defined as a point where total costs (expenses) and total sales (revenue) are equal.

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by Thomas Herold

On Monday, the 6th of January 2019 Amazon changed the campaign dashboard and introduced enhancements to the reporting, as well as changes to the ad features.

Finally, it is possible to see statistics over a given time span. A feature, that made this reporting tool in the past almost useless.

Amazon Author Dashboard

New Date Range Options

Authors can now select between the following date ranges:

  • Today
  • Yesterday
  • Last 7 Days
  • This week
  • Last week
  • Last 30 days
  • This month
  • Last month
  • Year to date
  • Lifetime

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