Book Market Overview Authors - Statistics & Facts

by Thomas Herold Statista offers some remarkable statistics & facts about the U.S. book publishing market, which gives you some interesting insights. The revenue from the global book publishing market is forecast to slightly increase in the coming years, growing from around 113 billion U.S. dollars in 2015 to about 123 billion U.S. dollars by […]

Split testing is available in the Pro account and helps you compare two campaigns. The result shows you which of the two campaigns created more profit. For this, to work, you need at least two campaigns, which you can compare in terms of the same amount of impressions. Of course, you will never have exactly the same […]

by Thomas Herold For book authors using the Amazon advertising system, the ACoS is the critical number you need to know, in order to determine if your ad campaign is successful. Amazon gives you the ACoS as a measurement of the performance on your ads. The lower the ACoS, the better performs your ad campaign […]

by Thomas Herold On Monday, the 6th of January 2019 Amazon changed the campaign dashboard and introduced enhancements to the reporting, as well as changes to the ad features. Finally, it is possible to see statistics over a given time span. A feature, that made this reporting tool in the past almost useless. New Date […]