Amazon Book Description Editor

Create your Kindle and Paperback book description with this handy HTML editor. It only includes style elements currently allowed by Amazon. Please see style instructions below the editor.


The functionality of this editor has been specially developed and configured to write Amazon book description for Kindle and Paperback edition. On top of the editor, you see a row of buttons that offers all available functions.

The Style Elements & Functions

Undo / Redo
Use the two arrows to go backward and forward with any changes you have made to your text – also known as undo.

Paragraph / Header Style
Select the heading options from the paragraph menu to mark any text as a heading.

Bold / Italic
You can mark text using bold and italic or a combination of these two.

For lists, you can either use the unordered or the ordered list option. Unordered lists have a bullet in front of the list items. Ordered lists are counted with numbers in front of the list item.

Special Characters
The Omega button lets you insert special characters that are usually not easy to enter with the keyword. Place the cursor at the point where you want to insert the special character. Then click on the button and select it from the list. It will be inserted at the cursor position.
Please be adviced that not all characters are allowed by Amazon.

Cut / Copy / Paste
You can use cut, copy and paste anywhere in your text.

Search & Replace Text
Click on the magnifying glass to start the search and replace functionality.

Source Code View
The next button switches the editor to source code mode. Here you can see how the HTML of your text looks like.

Save Your File
Click the download button all the way to the right to save your text in ASCII format to your computer.

Paragraphs and Line Breaks
Use the enter key if you want to add a new paragraph. Use shift + enter to ass a new line break. The line break add a bit less space between two lines of text than the paragraph!

Bullet Lists
Amazon leaves a lot of space between items of a bullet list. If you want to use bullet lists with less or space between items please use this • special character symbol. Simply copy and paste it in front of your list and add one or more spaces before your item text. You can also use the Omega button to insert this and other special characters.

What’s Not Allowed in the Description

Here is what Amazon doesn’t allow. This is from their ebook metadata guidelines page.

  • Pornographic, obscene, or offensive content Phone numbers, physical mail addresses, email addresses, or website URLs
  • Availability, price, alternative ordering information (such as links to other websites for placing orders)
  • Time-sensitive information (e.g., dates of promotional tours, seminars, lectures, etc.)
  • Any keywords or tags

How to Use Keywords

Of course, you can use keywords in your text when you put them into proper sentences. Just don’t stuff them all in a row.

How to Use This Amazon Book Description Editor

Step 1 – Create Your File
Start writing your book description in the editor until you are satisfied with the content and the layout. Next, click the save button all the way to your right. Enter a name for the file and download it to your computer. It will be saved in a plain ASCII text file.

You don’t have to save the file. You can use the source code button and copy the HTML text from there. However, having your book description on file is probably a good idea.

Step 2 – Insert Your File
After you have downloaded your text, open it with any editor, mark all text and copy it. In your Amazon bookshelf go to the book description field on page one and paste the text – done.

Book Market Overview Authors - Statistics & Facts

by Thomas Herold

Statista offers some remarkable statistics & facts about the U.S. book publishing market, which gives you some interesting insights.

The revenue from the global book publishing market is forecast to slightly increase in the coming years, growing from around 113 billion U.S. dollars in 2015 to about 123 billion U.S. dollars by 2020.

Projections for the book publishing industry in the U.S. are optimistic. Revenue from this industry in the U.S. is projected to reach nearly 44 billion U.S. dollars in 2020, a significant increase from 2016. About 2.7 billion books were sold in the U.S. in 2015, a figure that has remained fairly consistent in the last few years.

E-books have been gaining pace in the book industry in the U.S. About 73 percent of publishers and authors had published their books digitally in the U.S. in 2015, and nearly 80 percent stated planning to publish e-books in 2016. Despite the rising popularity of e-books in the U.S. among publishers, forecasts show that the number of e-books readers is expected to slightly drop in the coming years. In 2015, there were 92.64 million people reading e-books in the country. By 2021, this figure is projected to drop to 88.45 million.

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Split testing is available in the Pro account and helps you compare two campaigns. The result shows you which of the two campaigns created more profit.

For this, to work, you need at least two campaigns, which you can compare in terms of the same amount of impressions. Of course, you will never have exactly the same one – that’s just not possible the way Amazon runs your ads. However, they should not be more than 25% apart. The program will give you a notice if that’s the case.

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by Thomas Herold

For book authors using the Amazon advertising system, the ACoS is the critical number you need to know, in order to determine if your ad campaign is successful.

Amazon gives you the ACoS as a measurement of the performance on your ads. The lower the ACoS, the better performs your ad campaign and the more money you make.

The ACoS is calculated by using the cost of spending and dividing it by sales.

Let assume your paperback sells for $14.95 and you sell five copies per day. That’s $74.75 in gross sales for this day. Now, let’s further assume that you spent $25 in advertising for this day. To calculate your ACoS, you divide $25 by $74.75 and multiplicate it by 100 to get it in percentage. Your ACoS for this example is 33,4%.

This number doesn’t tell you anything until you have figured out your break-even point. The break-even point can be defined as a point where total costs (expenses) and total sales (revenue) are equal.

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by Thomas Herold

On Monday, the 6th of January 2019 Amazon changed the campaign dashboard and introduced enhancements to the reporting, as well as changes to the ad features.

Finally, it is possible to see statistics over a given time span. A feature, that made this reporting tool in the past almost useless.

Amazon Author Dashboard

New Date Range Options

Authors can now select between the following date ranges:

  • Today
  • Yesterday
  • Last 7 Days
  • This week
  • Last week
  • Last 30 days
  • This month
  • Last month
  • Year to date
  • Lifetime

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