In the Settings menu, you can set the preferences for charts, your monthly targets and the keyword optimizer. By clicking at the top you can select each of the four panels with its settings.
- Single Campaign
- Keyword Optimizer
The main view, you will probably use most often, is the dashboard. On your dashboard, you have summary boxes at the top and various charts below.
All of these boxes and charts can be configured here to either show up or don’t show up. You may not need all the summary boxes and charts, simply check or uncheck them here and save your preference.
The Monthly Target setting was added to help you set your goals for each month. When you check your dashboard you see these two values represented in a circle chart indicating the percentage you have reached based on the day you check.
The next settings panel is for the Single Campaign statistic. In the single campaign, you can see all the metrics over a given time for one particular campaign. There are a few metrics less to choose from, the rest is configurable in the same way as the dashboard.
Campaign groups let you group different campaigns under a new name. In this settings section, you can select the elements you want to see in the group statistic. These are basically the same elements as in the single campaign settings, besides the additional campaign sales table.
Finally, we have the settings for the keyword optimizer, which is a feature that comes with the Professional account.
The ‘Min Time’ sets the minimum time a campaign with its keyword needs to run before the optimizer works. The setting ensures that there are enough data available to work with. The keyword analyzer will give you a warning if that time frame is not reached.
The ‘Min Repeat’ sets the interval for when the keyword optimizer should run again. In the initial setting, this will be seven days since the last run. If you have enough data (clicks & sales) you can adjust this setting to fewer days.
The number of impressions that keyword needs to reach otherwise it will be indicated by the keyword analyzer to set on Pause or to be deleted. The initial setting of 100 impressions means that you will get a recommendation to delete this keyword because it does not generate enough impressions in the given time frame.
The ‘Min Clicks’ defines the minimum of clicks a keyword needs in order to give recommendations about this keyword in association with its sales amount. Besides that, the ‘Min ACoS’ setting defines when this keyword is recommended to delete or pause. These keywords are either winning keywords or you lose money on it.
The ‘Min Bid Increase’ sets the amount of increase in the percentage that you should use if you have a winning keyword and you are bidding less than the percentage compared to the average bid amount. It uses all keywords that have a minimum of ‘Min ACoS’ as their settings. These are winning keywords that can be optimized with an increase in the bid amount to generate even more sales.
The CTR Optimizer checks the click-through rate of your keywords with the ‘Min CTR’ setting and the ‘Min Clicks’. A minimum of clicks is necessary to find out if a keyword is relevant to its audience. If the click-through rate is below the ‘Min CTR’ is it not relevant to the viewer and the keyword optimizer suggest to delete these keywords.
Note: The Keyword Optiizer is a very powerful tool to optimize your keywords. It can help you to increase sales with less cost in advertising. If you want to use the Keyword Optimizer, and you have a ‘Starter’ or ‘Standard’ account please upgrade your account here.