Once a few days have passed, and you have uploaded your amazon campaign data every day, your dashboard will start to show your campaign stats in various forms.
You can either select from the calendar menu by choosing a start and end date, or by selecting from the date menu next to it. It allows the following choices:
- 90 Days
- 60 Days
- 30 Days
- 14 Days
- 7 Days
- Month to Date
- Last Month
Once you choose a time frame it will save that choice automatically. You may always want to check on the current month or the last 30 days. Whenever you come back to your dashboard it will show your data based on this last choice.
On top, you will see up to 10 different data cards.
Most of these data cards are self-explanatory and contain a summary or an average value based on the number of days in the current month.
- Gross Profit is calculated by sales minus ad spending cost.
- Avg CPC is your average cost per click on all campaigns
- Avg ACoS is your average Advertising Cost of Sales
- Avg CTR is your average Click Through Rate on all campaigns
- Avg Sales/day is all sales divided by the number of days until today
Tip: You can select which data card you want to include on your dashboard. Go to the Settings menu and check or uncheck the elements.
Below the card elements, you will see up to 10 different charts, which show you the daily movements of these stats. Below you see the chart for impressions and clicks.
What you won’t see yet is the little number on the right top. This number will show up once you have at least one month of data uploaded. It shows you the percentage change of this month performance compared to last month performance in the same time frame.
It is green when the performance has improved and red when it’s worse than last month.
Tip: You can select which chart you want to include on your dashboard. Go to the Settings menu and check or uncheck the chart elements.