Book Market Overview Authors - Statistics & Facts

by Thomas Herold

Statista offers some remarkable statistics & facts about the U.S. book publishing market, which gives you some interesting insights.

The revenue from the global book publishing market is forecast to slightly increase in the coming years, growing from around 113 billion U.S. dollars in 2015 to about 123 billion U.S. dollars by 2020.

Projections for the book publishing industry in the U.S. are optimistic. Revenue from this industry in the U.S. is projected to reach nearly 44 billion U.S. dollars in 2020, a significant increase from 2016. About 2.7 billion books were sold in the U.S. in 2015, a figure that has remained fairly consistent in the last few years.

E-books have been gaining pace in the book industry in the U.S. About 73 percent of publishers and authors had published their books digitally in the U.S. in 2015, and nearly 80 percent stated planning to publish e-books in 2016. Despite the rising popularity of e-books in the U.S. among publishers, forecasts show that the number of e-books readers is expected to slightly drop in the coming years. In 2015, there were 92.64 million people reading e-books in the country. By 2021, this figure is projected to drop to 88.45 million.

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by Thomas Herold

For book authors using the Amazon advertising system, the ACoS is the critical number you need to know, in order to determine if your ad campaign is successful.

Amazon gives you the ACoS as a measurement of the performance on your ads. The lower the ACoS, the better performs your ad campaign and the more money you make.

The ACoS is calculated by using the cost of spending and dividing it by sales.

Let assume your paperback sells for $14.95 and you sell five copies per day. That’s $74.75 in gross sales for this day. Now, let’s further assume that you spent $25 in advertising for this day. To calculate your ACoS, you divide $25 by $74.75 and multiplicate it by 100 to get it in percentage. Your ACoS for this example is 33,4%.

This number doesn’t tell you anything until you have figured out your break-even point. The break-even point can be defined as a point where total costs (expenses) and total sales (revenue) are equal.

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by Thomas Herold

On Monday, the 6th of January 2019 Amazon changed the campaign dashboard and introduced enhancements to the reporting, as well as changes to the ad features.

Finally, it is possible to see statistics over a given time span. A feature, that made this reporting tool in the past almost useless.

Amazon Author Dashboard

New Date Range Options

Authors can now select between the following date ranges:

  • Today
  • Yesterday
  • Last 7 Days
  • This week
  • Last week
  • Last 30 days
  • This month
  • Last month
  • Year to date
  • Lifetime

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