The Style Elements & Functions

The functionality of this editor has been specially developed and configured to write Amazon book description for Kindle and Paperback edition. On top of the editor, you see a row of buttons that offers all available functions.


Undo / Redo

Use the two arrows to go backward and forward with any changes you have made to your text – also known as undo.

Paragraph / Header Style
Select the heading options from the paragraph menu to mark any text as a heading. If you use any header the editor uses automatically a new paragraph after it, which leads to a large space between the headline and the text beneath. To avoid this you need to go into source code view and delete the <p></p> from that paragraph.

Bold / Italic
You can mark text using bold and italic or a combination of these two.

Lists
For lists, you can either use the unordered or the ordered list option. Unordered lists have a bullet in front of the list items. Ordered lists are counted with numbers in front of the list item.

Special Characters
The Omega button lets you insert special characters that are usually not easy to enter with the keyword. Place the cursor at the point where you want to insert the special character. Then click on the button and select it from the list. It will be inserted at the cursor position.
Please be adviced that not all characters are allowed by Amazon.

Cut / Copy / Paste
You can use cut, copy and paste anywhere in your text.

Search & Replace Text
Click on the magnifying glass to start the search and replace functionality.

Source Code View
The next button switches the editor to source code mode. Here you can see how the HTML of your text looks like.

Print Your File
Click on the printer button and you will see the standard printer dialog. From here you can simply hit the print button or make any necessary adjustments to the print setup.

Save Your File
Click the download button all the way to the right to save your text in ASCII format to your computer.

Paragraphs and Line Breaks
Use the enter key if you want to add a new paragraph ‘<p>’. Use shift + enter to ass a new line break ‘<br>’. The line break add a bit less space between two lines of text than the paragraph!

Word / Character Count
In the right footer of the editor, you see a word counter. Click on it and it will toggle to a character counter. Click again, and it reverts back to a word counter. You can write up to 4000 characters.

Adjust Editor Height
You can change the height of the editor by grabbing the right bottom corner with your mouse and shift it either up or down.

Bullet Lists
Amazon leaves a lot of space between items of a bullet list. If you want to use bullet lists with less or space between items please use this • special character symbol. Simply copy and paste it in front of your list and add one or more spaces before your item text. You can also use the Omega button to insert this and other special characters.

What’s Not Allowed in the Description
Here is what Amazon doesn’t allow. This is from their ebook metadata guidelines page.
• Pornographic, obscene, or offensive content Phone numbers, physical mail addresses, email addresses, or website URLs
• Availability, price, alternative ordering information (such as links to other websites for placing orders)
• Time-sensitive information (e.g., dates of promotional tours, seminars, lectures, etc.)
• Any keywords or tags

How to Use Keywords
Of course, you can use keywords in your text when you put them into proper sentences. Just don’t stuff them all in a row.

How to Use This Amazon Book Description Editor

Step 1 – Create Your File
Start writing your book description in the editor until you are satisfied with the content and the layout. Next, click the save button all the way to your right. Enter a name for the file and download it to your computer. It will be saved in a plain ASCII text file.

You don’t have to save the file. You can use the source code button and copy the HTML text from there. However, having your book description on file is probably a good idea.

Step 2 – Insert Your File
After you have downloaded your text, open it with any editor, mark all text and copy it. In your Amazon bookshelf go to the book description field on page one and paste the text – done.

How to Write Book Description That Sells

Here are a few links to excellent articles on how to write your book description.
Reedsy Blog
Author Imprints
Jericho Readers