When you select this option the calendar is automatically set to the beginning month of the date of your first campaign upload, and to the end month to the date of your last campaign upload.

Click the ‘show’ button and your statistic over the chosen time period will show up. Please note that the monthly bars can only be as accurate as the campaign data you have uploaded. If you don’t upload data on a daily basis then the monthly stats may not show the actual values.

How Does It Work?
The program takes the first and the last entry of every month and calculates the difference. Let’s say you have uploaded your first campaign data on October 2018 on the 5th and the last on the 31st, then the summary shows only these days and nothing from the 1st to the 4th.

Note: For the most accurate campaign data in this statistic you should upload your campaign file always on the first of the month and on the last day of each month.

On top of your month to month overview you will see the three boxes showing you the month of your top profit, top sales, and top ACoS. Below you will see the bar charts for:

  • Monthly impressions
  • Clicks
  • CTR
  • Sales & Ad Spending
  • ACoS
  • CPC and
  • Detailed page views (DPV)

 

Campaign groups lets you group different campaigns under a new name. To create groups go to the Settings menu.

You can use groups to bundle all campaigns for a particular book. You may use different ad campaigns – Product Display and Sponsored Products – for one book. You may also have different campaigns – using keywords to target more than one market – for one book. When you group them together you can see the summary of these campaigns.

You can also use groups to track a book series or compare a single book to a book series. By using groups you can easily track your summary on sales and ad spending.

Start by selecting a date period and select a group from the group selector. If you have not defined a group yet, this selector is deactivated and you first need to create a group here.

Click the ‘Show’ button and you will see statistics similar to the single campaign overview. You can select from the following elements:

Boxes

  • Gross Profit
  • Sales
  • Ad Spend
  • Avg CPC
  • Clicks
  • Impressions
  • Detail Page View (DPV)
  • Avg ACoS
  • Avg CTR
  • Avg Sales/day

Charts

  • Impressions
  • Clicks
  • Click Through Rate (CTR)
  • Gross Sales/Spending
  • Cost per Click (CPC)
  • Advertising Cost of Sales (ACoS)
  • Detail Page View (DPV)
  • Campaigns Sales Table

The campaign sales table at the end of this statistics view shows you the top performing campaigns – based on sales – inside your selected group. This table shows you the top five campaigns. If you have more than five campaign in this group, select the ‘Show more’ arrow at the bottom on the right.

 

This is your ad campaign overview in a table view, which shows you all your campaign metrics over a given time period. Start by selecting a time frame from the date options, which will show you a calendar once you click into the date field.

Once you have chosen a date period, click on the ‘Show’ button on the right side. Please note that the selected date period must be at least one day apart. Please note that the calendar lets you only choose dates which contain uploaded campaign data.

This statistic overview is able to show campaign data over the entire time frame your ad is running. Chart statistics are limited to 180 days because otherwise, the charts become too ‘crowded’.

Let’s go over each column first and see what they mean:

Name
Shows the name of your campaign.

Type
The campaign type, which is either ‘Sponsored Products’ or ‘Product Display’

Imp
The number of impressions of this campaign in the given time period.

DPV
Only applicable to ‘Product Display’ ads. A customer views your product page after clicking on your ad, without closing the browser.

Clicks
A click is generated when a user clicks or taps your ad.

CTR
CTR stands for click-through rate: a metric that measures the number of clicks on campaign ads per number of impressions. The number is measured in percentage.

CPC
Your total campaign spend divided by the total number of clicks the campaign generated. This is the real CPC number for the given time period and not the average CTR as reported from Amazon’s campaign file.

Avg CPC
Your total campaign spend divided by the total number of clicks the campaign generated. This is the average number for the entire campaign time period reported from Amazon’s campaign file. When you compare the real CPC with the average CPC you can see if campaign ad cost is rising or falling.

ACPC
Your total campaign spend divided by the total number of clicks the campaign generated. This is the average number for the entire campaign running time as directly reported from Amazon’s campaign file.

Spend
The amount of money you have spent on a particular ad campaign in the given time period.

Sales
This shows you the total price of orders customers placed after clicking your ad. This may include the removal of purchases that were canceled within 72 hours of the initial purchase or any declined purchases. Your KDP sales reports will show you the final sales numbers, which may be different from the number you see from your Amazon marketing dashboard.

ACoS
This is your ‘real’ ACoS. Advertising Cost of Sales is the amount you’ve spent on a campaign divided by total sales during the selected time frame. This is different from the average ACoS number, which is reported from Amazon’s advertising campaign dashboard.

Avg ACoS
Advertising Cost of Sales is the amount you’ve spent on a campaign divided by total sales during the campaign run dates. This is the average number over the whole time this campaign is running.

Trend
This indicates if your ACoS in the currently selected campaign time frame is better or worse than the average ACoS over the entire campaign date period. If you make changes to your ad campaign e.g. delete, add or change the bid, you can see with this trend indicator if the changes you made were successful.

Export Campaigns
You can export all or certain campaigns and its metrics. Use the menu ‘Export’ on the left on top of the table. Then choose from the menu to your right the file type you want to export it.

Select Status
You can filter your table by campaign status. Please select between ‘Running’ and ‘Pause’ campaigns.

Customize Your Table Column View
You can select what columns you want to show on your table. To choose from the available columns please use the left icon on the right side on top of the table. All your settings will be automatically saved. When you later get back to this view your table will remember your column settings.

Sorting
All columns are sortable. You can sort the table by clicking on the table column header. For example, you could sort by sales to see your best performing campaigns. You can also sort by using the search feature. If you want to display campaigns that include a certain word use the search option to only display these matching campaigns.

Visible Rows
On the bottom of the first table, you will see a selector where you can change the number of campaigns per view. The default value is 25. On the right side, you can click on the numbers to go to the next page view.

Actions
To make it easier to compare data you can temporarily delete these campaigns from the view by clicking on the ‘X’ icon. To watch the chart for a particular campaign click the ‘magnifier’ icon and the chart of the selected campaign will open in a new window.

Summary Table
Below the table of your imported campaigns, you see a summary table. Any changes or filter you apply in the table view above is automatically updated here. For example if you temporarly remove campaign from the view, or if you select only running campaign, the chnges will apply immediately at the summary table.

The single campaign overview – as the name already implies – gives you a complete overview of all metrics on a single advertising campaign. To get started choose a time frame from the two calendar fields, select your ad campaign and then hit the ‘Show’ button.

Note: Once you click into one of the date fields a calendar will pop up and you can easily select a date. The calendar only allows a date selection for the time frame of your book campaign.

The first thing you will see are boxes that show you the summaries of your ad campaign over the selected time frame. You will see:

When you move your mouse cursor over the little question mark icon at the right bottom of the boxes you get a short explanation of the metric inside that box.

Note: You can choose which of the boxes you want to see on your overview in the settings menu. Check or uncheck the elements and save then save the new settings.

After the overview, you will see various charts, which will show you the exact numbers over your selected time frame. These charts are, as well as the boxes, selectable in the settings menu.

Besides the four charts, you can also add the following:

  • CPC – Cost per Click
  • ACoS – Advertising Cost of Sales
  • DPV – Detail Page View

 

This is the view that gets automatically displayed after you upload your Amazon campaign data file. It shows the difference in data between your last two uploaded campaign files. If you upload your data on a daily basis, then this view represents your daily statistical data.

Let’s go over each column first and see what they mean:

Name
Shows the name of your campaign.

Type
The campaign type, which is either ‘Sponsored Products’ or ‘Product Display’

Imp
The number of impressions of this campaign in the given time period.

DPV
Only applicable to ‘Product Display’ ads. A customer views your product page after clicking on your ad, without closing the browser.

Clicks
A click is generated when a user clicks or taps your ad.

CTR
CTR stands for click-through rate: a metric that measures the number of clicks on campaign ads per number of impressions. The number is measured in percentage.

CPC
Your total campaign spend divided by the total number of clicks the campaign generated. This is the real CPC number for the given time period and not the average CTR as reported from Amazon’s campaign file.

ACPC
Your total campaign spend divided by the total number of clicks the campaign generated. This is the average number for the entire campaign running time as directly reported from Amazon’s campaign file.

Spend
The amount of money you have spent on a particular ad campaign in the given time period.

Sales
This shows you the total price of orders customers placed after clicking your ad. This may include the removal of purchases that were canceled within 72 hours of the initial purchase or any declined purchases. Your KDP sales reports will show you the final sales numbers, which may be different from the number you see from your Amazon marketing dashboard.

ACoS
This is your ‘real’ ACoS. Advertising Cost of Sales is the amount you’ve spent on a campaign divided by total sales during the selected time frame. This is different from the average ACoS number, which is reported from Amazon’s advertising campaign dashboard.

Avg ACoS
Advertising Cost of Sales is the amount you’ve spent on a campaign divided by total sales during the campaign run dates. This is the average number over the whole time this campaign is running.

Export Campaigns
You can export all or certain campaigns and its metrics. Use the menu ‘Export’ on the left on top of the table. Then choose from the menu to your right the file type you want to export it.

Select Status
You can filter your table by campaign status. Please select between ‘Running’ and ‘Pause’ campaigns.

Customize Your Table Column View
You can select what columns you want to show on your table. To choose from the available columns please use the left icon on the right side on top of the table. All your settings will be automatically saved. When you later get back to this view your table will remember your column settings.

Sorting
All columns are sortable. You can sort the table by clicking on the table column header. For example, you could sort by sales to see your best performing campaigns. You can also sort by using the search feature. If you want to display campaigns that include a certain word use the search option to only display these matching campaigns.

Visible Rows
On the bottom of the first table, you will see a selector where you can change the number of campaigns per view. The default value is 25. On the right side, you can click on the numbers to go to the next page view.

Actions
To make it easier to compare data you can temporarily delete these campaigns from the view by clicking on the ‘X’ icon. To watch the chart for a particular campaign click the ‘magnifier’ icon and the chart of the selected campaign will open in a new window.

Summary Table
Below the table of your imported campaigns, you see a summary table. You can delete certain campaigns from this view to better compare campaign groups. In that case, the summary table gets automatically updated.